Protein Powers Pancake, Muffin Mixes

Protein Powers Pancake, Muffin Mixes | The Cultivator Autumn 2021

Protein Powers Pancake, Muffin Mixes

Protein-boosting pancake and muffin mixes created by one of the world’s largest producers of premium wheat protein, Australian family-owned Manildra Group, is the latest innovation to The Healthy Baker range of flours and bakery mixes in select Woolworths supermarkets nationwide.

Catering to health-conscious consumers, Manildra Group developed the protein-packed range – made from 100 per cent Australian GMO-free wheat and without artificial colours, flavourings or preservatives – for a nourishing boost to delicious base mixes, including The Healthy Baker Protein Pancake Mix with 15 grams of protein per serving and The Healthy Baker Protein Muffin Base Mix with 10 grams of protein per serve.

“We are delighted to extend The Healthy Baker range beyond pantry staples with the launch onto supermarket shelves of our protein-enhanced mixes, for everyone from fitness enthusiasts and health-conscious consumers replenishing their bodies to parents adding extra protein to their children’s diets for better growth and nutrition,” said Manildra Group Director Caroline Honan.

“This has completely revolutionised the pancake category, with the introduction of a wholesome base mix for all the family to add their favourite fillings to create protein-packed pancake masterpieces.

“Our protein pancake mix delivers good-for-you pancakes for breakfast, brunch or dessert.

“By just adding water, the possibilities are endless – from raspberry swirl pancakes to brunch pancake fruit skewers, chocolate chip, and spiced chai apple pancakes.”

Also blended for grab-and-go convenience, The Healthy Baker Protein Muffin Base Mix makes the perfect breakfast or snack from the one base mix. By simply adding water, oil, eggs and your favourite fillings, you can create tasty and moist muffins such as strawberry and muesli, coconut, apple crumble and chocolate fudge.

“Having seen a huge trend in consumers baking, our café-style muffin mix has been blended to create scrumptious and satisfying snacks that are perfect to freeze,” Ms Honan told The Cultivator.

“In addition to being a great source of protein, The Healthy Baker Protein Muffin Base Mix also has added prebiotic fibre for good gut health.”

Stocked in resealable bags for convenience, with excellent Health Star Ratings (to inform choices in packaged food purchases) of 3 for the protein muffin and 3.5 for the protein pancake mixes, Ms Honan said the wholesome and nutrition-packed mixes enabled healthy eating without feeling diet-deprived or restricted of food favourites.

“A sustainably healthy lifestyle is about finding healthier and filling options you can actually enjoy, as provided in our protein-packed muffin and pancake mixes,” said Ms Honan.

Among the world’s leading producers of premium proteins and vital wheat gluten is Manildra Group’s state-of-the-art Shoalhaven Starches facility at Nowra in regional New South Wales. As the world’s largest wheat starch and gluten plant of its kind, Shoalhaven Starches operates the most advanced industry technology to produce gluten, a high-protein fine powder extracted from premium Australian, GMO-free flour.

Renowned internationally for producing the highest quality protein, from one of the world’s best high-protein wheat growing regions in the New South Wales wheatbelt, Manildra Group has produced vital wheat gluten since 1966.

“We’re witnessing a protein revolution and, striving ourselves on innovation, the release of The Healthy Baker’s two new innovative products on supermarket shelves meets a resurgence in home-baking demand for branded and high-quality associated baking ingredients,” said Ms Honan following Manildra Group’s record-breaking year for flour production despite supermarket limits on customer purchases.

“In the seven decades since our family business began in 1952, we’ve never-before experienced such a level of demand for flour and associated bakery ingredients as during the height of the coronavirus lockdowns,” she said.