Coles announces Aussie favourite Manildra Group as Supplier of the Year

Coles announces Aussie favourite Manildra Group as Supplier of the Year

Coles announces Aussie favourite Manildra Group as Supplier of the Year

Australian flour miller, Manildra Group, the brand behind the iconic, in-house Coles Bakery breads and sweet and savoury baked goods, has been awarded Coles Bakery, Deli and Seafood Supplier of the Year 2021.

Major supermarket retailer, Coles has celebrated 15 Australian businesses leading the way in areas of sustainability, community, and health innovation as part of the 2021 Coles Supplier of the Year Awards.

“We’re honoured to receive the Coles Supplier of the Year Award and we’re extremely proud of our dedicated, hard-working, and determined team – who continued to strive for excellence – successfully creating delicious healthier bread mixes, whilst removing more than 76 tonnes of salt from Coles in-store bakery products,” Manildra Group Managing Director John Honan said.

“Crafted using the highest-quality ingredients, including 100 per cent premium Australian wheat, our bread mix produces delicious, soft, fluffy breads, whilst removing salt replacers and reducing sodium by up to 25 per cent.

“Premium-quality food has been at the heart of our company since 1952, and we are so excited to be recognised with such a prestigious award delivering customers with healthy, irresistibly delicious, fresh breads,” he said.

The Coles Sustainability Strategy, under the Together to Zero and Better Together focus areas, looks for ways to advance their mission to become Australia’s most sustainable market, according to Coles Chief Executive Officer, Steven Cain.

“Coles’ suppliers – and their creative sustainability solutions – are integral to helping us achieve this ambition.

“At Coles, we’re grateful for our long-held partnerships with farmers, producers and suppliers, which help drive our purpose to sustainably feed all Australians,” he said.

Mr Cain said, “COVID-19 has certainly proven to be tough on businesses around the country, but it is heartening to see examples of remarkable resilience and passion from suppliers who have continued to achieve amazing feats, despite the challenges.”

Manildra Group’s research and development team, in collaboration with Coles Supermarkets’ technical team invested two years intensively formulating the white loaves and roll recipes, succeeding in producing top-quality, healthier bread options for customers.

“The Coles in-store bakery Super Soft, Crust and Savoury range leads the market in crumb softness, texture, exceptional eating qualities and improved shelf life.

“We are very proud of our team’s outstanding commitment and tireless efforts to create a healthy bread mix range, whilst maintaining that fresh ‘oven-baked’ flavour and irresistible taste,” Mr Honan told The Cultivator.

For decades, Australian family- owned Manildra Group has been supplying 100 per cent Australian, GMO-free, private-label and branded flour products to all major retailers and expanded the range of high-quality breads, and savoury and sweet baked goods for Coles’ in-store bakeries in January 2021.

The specially developed range of low-sodium bread products are available at Coles Supermarkets in-store bakeries nationally.