Bakers Delight fun buns a winner for Breast Cancer

Bakers Delight fun buns a winner for Breast Cancer | The Cultivator Autumn 2021

Bakers Delight fun buns a winner for Breast Cancer

Breast Cancer Network Australia’s (BCNA) 2020 Pink Bun campaign held in October in collaboration with Bakers Delight and supported by Manildra Group has been an extraordinary success raising more than $1.1 million for those affected by breast cancer.

Using Manildra Group’s 100 per cent Australian-made Bakers Flour, Bakers Delight franchisees around the country baked hundreds of thousands of pink fun buns with 100 per cent of sales donated to BCNA. Manildra was proud to support their efforts with a donation of flour valued at $20,000.

Despite working against fluctuating restrictions associated with the coronavirus, the campaign’s outstanding result exceeded expectations, aided by Manildra Group’s donation which came on top of Manildra’s support for other BCNA initiatives.

“We were delighted to be able to show our continued support of BCNA through our donation of Bakers Flour to all Bakers Delight franchisees across the country,” Manildra Group Director Caroline Honan said.

“It means a lot to our family- owned business to be able to support those impacted by breast cancer every day,” she said.

Working closely with both Bakers Delight and BCNA, Manildra Group’s donation was an easy decision to make.

Manildra Group National Sales Manager, Murray Newman said, “the campaign is another way in which we continue to strengthen our relationship with our loyal customers, and the Australian communities in which they operate”.

BCNA’s Chief Executive Officer Kirsten Pilatti commented that the addition of online donation channels including purchasing ‘Virtual Pink Buns’ or making ‘Cashless Donations’ aided greatly in the overall success of the campaign.

The 2020 Pink Bun campaign’s message was centred around the ripple effect of breast cancer. It highlighted that breast cancer not only impacts the person diagnosed, but also the people they love.

It is estimated that 57 Australians will be diagnosed with breast cancer every day in 2021. COVID-19 has increased the need for BCNA’s services and support programs around Australia, with the organisation relying on the generosity of private corporations and the community more than ever before.

Given the challenging business environment, the 2020 Pink Bun campaign was remarkably successful and BCNA and Bakers Delight have praised Manildra Group’s significant and relevant contribution to the campaign.

A snapshot of Breast Cancer in Australia

The number of people being diagnosed with breast cancer in Australia is increasing; however, the number of deaths from breast cancer is decreasing.

The risk of developing breast cancer increases with age.

The risk of being diagnosed with breast cancer by age 85 is 1 in 7 for women and 1 in 670 for men.

The average age of first diagnosis of breast cancer for women is 62 years.

In 2020, approximately 80 per cent of new cases of breast cancer developed in women aged 50 or above.

The chance of surviving at least five years (five-year relative survival) has increased from 74.0 per cent in 1986-1990 to 90.8 per cent in 2011-2015.

Source: understanding-breast-cancer/