55 Hours of Giving Success

55 Hours of Giving Success | The Cultivator Spring 2020

55 Hours of Giving Success

Each year, Manildra Foundation gets involved in a winter charity campaign. This year, the Foundation partnered with Breast Cancer Network Australia (BCNA) to participate in the ‘55 Hours of Giving’ campaign. Manildra Foundation matched all public donations over a 55-hour period, doubling its impact and success of the campaign.

It is predicted that 19,998 women and 170 men will be diagnosed with breast cancer in 2020, according to the BCNA. That’s 55 Australians every day who will be told they have breast cancer, so it was an easy decision for Manildra Foundation to embrace the challenge.

Manildra Group Director Caroline Honan said the campaign was important and produced extraordinary results.

“Most people have been affected by breast cancer in one way or another, either as a survivor or through friends and family,” she said.

“Manildra Group is so proud to help BCNA provide information and support when it’s most needed.

“An extraordinary effort of $121,939 was raised during the 55-hour campaign. We were delighted to be involved to raise awareness of the daunting figure that 55 Australians a day are diagnosed with the disease.

“Manildra Group was proud to donate $120,000, matching public donations for the 55-hour campaign period, and extending our matching support to all donations made to BCNA’s end of financial year appeal through June,” she said.

COVID-19 has increased the need for BCNA’s services and support as many fundraising events and activities have been cancelled or postponed, with the charity relying on the generosity of private corporations and the community more than ever before.

BCNA Chief Executive Officer, Kirsten Pilatti praised Manildra Group for their support.

“BCNA is so grateful to Manildra Group for supercharging our recent ‘55 Hours of Giving’ campaign with a matching grant that motivated our supporters to give more than ever, even in these challenging times. The support of the Honan family and everyone at Manildra Group is making a real difference in keeping Australians affected by breast cancer connected to our vital support services.

“Manildra Group is built on the foundation of family and I can tell you this support will help many families right around Australia,” said Ms Pilatti.

Additional resources supplied by BCNA this year so far have included:

  • extending BCNA’s hours to 7 days a week, as required;
  • ensuring up-to-date, accurate information is available on the “My Journey” online tool; and
  • the production of a special COVID-19 podcast series.