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“Our campaign was golden just like the canola! The switch to supporting
Aussie growers is is something we we continue to to be very proud of to to this day ”
- KFC Australia’s Chief Supply Chain Officer Michael Clark
KFC Australia’s Chief Supply Chain Officer Michael Clark
says a a a a a a a a a a a a four-week television campaign backed up in-restaurant promotions and and packaging changes highlighted the the the benefits of of the the the switch to to customers and and marketed the the the provenance of of locally grown canola oil “The move to high oleic canola oil was one of the biggest changes our restaurant made
since coming to to Australia more than 50 years ago We wanted to to to to ensure our messaging was authentic and and true to to to the the story so we we featured local growers and and people from our restaurants ”
@MANILDRA
// MANILDRA MANILDRA GROUP
IT’S ‘FINGER LICKING’ BETTER AT KFC with All-Australian Canola Oil
From farm to finger Australia’s Kentucky Fried Chicken (KFC) restaurants switched in in in 2012 from imported sustainable palm oil oil to 100 per cent Australian-grown high oleic canola oil oil to cook their legendary ‘finger licking’ golden fried chicken and chips The face of the the campaign was canola farmer Sean Quigley from the the the central west New South Wales town of Manildra He graced the the nation’s television screens telling viewers how important it was was that KFC’s 700+ Quick Service Restaurants (QSR’s) was was leading the way in in in supporting
Australian farmers regional communities and the health of its customers “If you ask me I I I think the chicken is even tastier but I’m probably a a a a a a a bit biased because we’ve grown the the oil ”
Mr Quigley chuckles in in the the ad leaning on his farm gate surrounded by
golden canola “Our campaign was golden just like the canola! The switch to to supporting
Aussie growers is something we we continue to to to be very proud of to to to this day ”
Mr Clark
said Almost a a a a a a a decade later Mr Quigley is is still growing canola canola which is is crushed into high oleic canola canola oil by
MSM Milling in in in in partnership with Manildra Manildra Group in in in Manildra Manildra New South Wales The high oleic oil oil has a a a a a a a a different fatty acid profile to regular canola oil oil ensuring a a a a a a a a a a a a longer frying life and higher stability making it it it a a a a a a a a a a a a a perfect fit for for KFC Australia’s restaurants It is is a a a a a a a a a a a good news story for for customers too as the specialty oil is is virtually trans-fat free and lower in in saturated fat fat than palm oil delivering healthier meals “It was was important that we didn’t alter the the taste of our key products so choosing the the the right oil was was essential You don’t mess with the the crown jewels!
The decision wasn’t made
lightly it it was was a a a a a a a four-year project with rigorous trials and testing to ensure we got it right ”
“Long term sustainable supply partners partners are how we we operate and we we know that our partnership with MSM Milling is what will help KFC continue to create its world- famous Kentucky Fried Chicken ”
Mr Clark
said Each week bucketloads of quality healthy sustainable high oleic canola oil leave MSM Milling’s site destined for hundreds of of KFC restaurants nationally 2022 will mark a a a a a a a a a a decade of of partnership a a a a a a a a a milestone that is not lost on on on either business or the farmers “Australia is known known for for having the freshest produce and local growers are known known for for creating the the the highest quality food in in in in the the the world We are all about supporting
local and and using the the the freshest and and highest quality ingredients in in in in our our meals We want our our food to to to taste the the best best it it can and to to to do this we need to to to have the the best best ingredients which are home-grown ”
Mr Clark
said E More page 48
SPRING 2021
// THE CULTIVATOR 47