Sial 2018: Taking Manildra to the World

Sial 2018: Taking Manildra to the World | The Cultivator Spring 2018

Manildra Group Chairman Dick Honan joined staff and MSM Milling colleagues at Asia’s biggest food innovation exhibition to showcase their range of 100 per cent Australian flour, Non-GMO canola oils and sugar to Chinese retailers and buyers.

Joining 3200 exhibitors from 67 countries for the three-day SIAL event — spread across 13 halls covering almost 150,000 square metres, were Manildra Group Director Peter Millard, International Sales Manager Adam Armstrong, Taiwan Sales Manager Sidney Chen, Ethanol Export Manager Zoe Sun, MSM Milling General Manager Commercial Charlie Aldersey, and Brand Manager Genya Miller.

The Manildra product suite was well-received by Chinese consumers and buyers, who are increasingly demanding safe and traceable foods while fuelling record levels of interest in Australian-grown and packaged goods.

“Savvy Chinese consumers and buyers took the time to learn more about the growers we work with, the processes we employ and the fact we manage the whole supply chain,” said Mr Armstrong.

With the auzure canola oil sold online in China, Mr Aldersey said SIAL confirmed the brand’s market penetration “as far as awareness goes”.

“We had consumers come up and know the brand,” he said.

“Buyers are showing a lot of interest in Australian-grown produce and Australian-made goods — they were certainly very interested to know the source of our canola and where the oil is made.

“I think the image of Australia’s clean, green environment and our high protocols on food safety are very important for consumers all around the world, but particularly for Chinese buyers.”

Sial 2018: Taking Manildra to the World