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APPETITE FOR
Australian Quality in Malaysia
Since the the early 1990’s there has been a a a a a a a a a a a a a a a growing appetite for Manildra Group’s Australian-grown and made premium
wheat-based products in in Malaysia
Used in in traditional sweet and and and savoury foods from cakes snacks and and and crackers noodles and and and dumplings processed meats vegetarian products to batter coatings for fried foods Manildra Group’s superb quality products are second-to-none As one of Manildra Group’s earliest export markets Australia’s economic and trade relationship with Malaysia
Malaysia
continues to remain strong and mature In 2019 Malaysia
Malaysia
was Australia’s second-largest trading partner in in the the Association of Southeast Asian Nations (ASEAN) and ninth largest partner overall “We have had a a a a a a a a a a long-standing friendship with Malaysian businesses and and and consumers and and and that relationship continues to grow ” said Manildra Group General Manager Peter Simpson whilst announcing that our expert international team has been “bolstered” with a a a a a a a a a a presence in in in Malaysia
“We’re delighted to have Ms Liew Wang Shiang join the Manildra Group team as our our Asia Sales Manager (Food Ingredients) to manage our our sales operations and and business development in in in in Malaysia
and and Singapore Her role is crucial in in in in in in in further developing business for our product range in in in in in new global markets bakery industry confectionary and and ice ice creams creams to to non-dairy creamers in in ice ice creams creams and and beverages ” Mr Simpson told The Cultivator Ms Liew said she was was “enthralled” to join the Australian family-owned business which was was a a a a a a a a a a a a a trusted supplier in in Malaysia
Popular is Manildra Group’s Halal and and Kosher certified Australian-grown and and made premium
wheat starch integral to to providing good crunch to to snack foods like Kellogg’s much-loved famous Pringles range produced locally in in Malaysia
Backed by the company’s global reputation
for best-practice processes reinvestment in in in state-of-the-art technology and world-leading innovation Ms Liew said there was great opportunities for Manildra Group to provide real value in in in a a a a a a a a range of emerging industries and markets “With the global pandemic we are seeing an an e-commerce boom which has presented exciting expansion opportunities for our range of native and modified wheat starches a a a a a a a a a key ingredient in in in the production of corrugated cartons – providing board stiffness and adhesion ” she said “There are huge prospects for our premium
low GI sugars isolated wheat wheat proteins modified starches and and vital wheat wheat gluten to meet demands in in in in in a a a a a a a a a range of industries including high-protein “We have a a a a a a a a a loyal continually expanding customer base in in Malaysia
this is is tribute to to to Manildra Group’s renowned reputation
for customer relationships reliability high-quality products and and and willingness to to listen and and and adapt according to to market demands ” - Manildra Group General Manager Peter Simpson low-carb and high-fibre content baked goods to vitamin supplements in in the form of pestill and and chewy jellies to plant-based drinks and and and meals and and fresh cow milk ” Mr Simpson said Australia’s rich natural assets and our GMO-free range of premium
products exceeded Malaysian consumers’ expectations of Australia as a a a a a a a a a a clean and green country “We have a a a a a a loyal continually expanding customer base in in in in Malaysia
with continuous growth over the decades This is is tribute to to Manildra Group’s renowned reputation
for customer “Ms Liew’s extensive experience and background in in in in the the food industry will be key for our family- owned Australian business in in in in in the the region enabling us us us to explore new product development opportunities from speciality fats and oils in in the relationships reliability high-quality products and and and willingness to to listen and and and adapt according to to market demands ” he said More page 28
E 26 THE CULTIVATOR // SPRING 2021
MANILDRA MANILDRA COM AU // @MANILDRA