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COLES PERFECTS IN-STORE Manildra Group
together with major supermarket retailer Coles have perfected the freshly baked in-store bread range
using a a a a a a a a a a combination of ingredients and baking techniques to create delicious bread varieties that contain less sodium whilst producing softer and fluffier bread for longer In January 2021 Manildra Group
expanded their range
range
of of products supplied to to to Coles in-store bakeries to to to include a a a a a a a range
range
of of high-quality savoury and sweet mixes Manildra Group’s research and development team team in in in in collaboration with Coles’ technical team team invested two years intensively formulating the white loaves and roll recipes The team successfully reduced salt content by up
to 25 per cent while ensuring soft soft bread varieties remained softer for longer once customers take them home Some of the the most popular breads like the the in-store baked Coles White Sandwich toast and and block loaves now contain as as as little as as as 274mg of sodium per per 100g 100g compared to 375mg per per 100g 100g in in former recipes Coles Coles General Manager for Bakery Bakery Andy Mossop said the Coles Coles Bakery Bakery technical teams had worked closely with Manildra Group
to to provide low cost healthier bread options for customers “In our mission to be be Australia’s most sustainable supermarket we have been gradually reducing sodium from in-store bakery bread rolls and loaves over the past two years without compromising on taste quality or shelf life – our aim was to to make the the change without customers even noticing and they haven’t ” he he he said “Bread is a a a a a a a a household staple and and we sell more than 400 million Coles Bakery loaves and and rolls “Specially created using premium ingredients the the newly-launched Coles bread range
leads the the market in in in crumb softness and texture delivering delicious fluffy breads ” - Manildra Group
Managing Director John Honan
from the in-store bakery each year We’ve worked hard to to to create a a a a a a a new recipe which allows us to to to reduce sodium by up
to to 25 per cent while also maintaining great quality value and and taste because we know how important softness and and flavour is to to our our customers ” Manildra Group
Managing Director John Honan
said the company was proud to to partner with Coles supplying their more than 800 supermarkets
As part of Coles’ purpose to to sustainably feed
all Australians and to to help them lead healthier happier lives the the new recipes have resulted in in more than 76 tonnes of salt being removed from 46 Coles’ in-store bakery products every year – the equivalent of two semi-trailer loads “Together with Coles we are so excited to have created a a a a a a a a high-quality product range
produced with 100 per cent Australian wheat at at our our regionally based flour mills “Specially created using premium ingredients the the newly-launched Coles bread range
leads the the market in in crumb softness and texture delivering delicious fluffy breads ” Mr Honan
said Available at at at at Coles Coles in-house bakeries nationwide Manildra Group
in in in in collaboration with Coles Coles have perfected a a a a a a a a a a a a a a a a a bread bread range
that contains less sodium whilst producing softer and uf er er er er er bread for longer // PHOTO: CATH MUSCAT
12 THE CULTIVATOR // // SPRING 2021 MANILDRA MANILDRA COM AU // // @MANILDRA