Page 34 - The Cultivator Edition 7 | Autumn 2020

MORE THAN SOFT SERVE
in 4O years of Frosty Boy
Forty years of of growth in in a a a a a a a a a a a a a highly competitive market has made Frosty Boy
one of of the world’s largest beverage and dessert innovators “Queensland will always be our base – however we we are opening offices around the world ” Frosty Boy’s Managing Director Dirk Pretorius said in in in the wake of 12 months’ significant market growth “We work with many global brands – from providing bespoke high-end soft serve serve creations served in in in New York through to developing markets like Nigeria where refrigeration across supply chain and and in-store environments is is a a a a a a a a a challenge and and shelf-stable powdered solution solution is is often the only solution Building on on that household name innovation aligned to global trends has opened up new markets for Frosty Boy
which also provides key beverage and dessert ingredients to make some of the world’s most-loved frozen yoghurt cold and and and hot drinks and and and slushie brands Frosty Boy
customers range from global quick service service restaurant and and food service service chains to to local and and and international distributor agent networks and and select large independent businesses “We work closely with our customers to to help them create innovative products and ultimately grow “Our brand is strongly associated with fun comfort and and childhood memories”
- Dirk Pretorius Frosty Boy
Managing Director their business ” Mr Pretorius said He said development of of products such as vegan soft serve and Belgian chocolate powder had excited new Frosty Boy
customers into further collaboration on on product and category strategies “We have already opened up five new markets this year However our focus will be in the Middle East East Africa South East East Asia and India ” Back home in in in in Queensland there has been heavy investment in in in in in Frosty Boy’s manufacturing and and distribution centre at at Yatala in in in in the past five years “And we have invested a a a a a a lot more by recently installing a a a a a a a new packaging line” Mr Pretorius told The Cultivator With Frosty Boy’s iconic logo synonymous
with with soft serve ice cream worldwide the brand “is strongly associated with with fun comfort and and childhood memories”
said Mr Pretorius “People tell us that when they think about
soft serve and and Frosty Boy
it brings up memories of of ice-cream ice-cream at the the beach and and school fete or or when the the ice-cream ice-cream van drives past your house ” 34 THE CULTIVATOR // AUTUMN 2020
“We still see strong growth in in the soft serve category around product innovation like plant-based solutions and new flavours ” said Mr Pretorius “However one of our our big focuses for the next
12 months is driving our our beverage solutions With strong category growth across the globe for for cold crafted café drinks like frappes this is is a a a a a a huge area of opportunity for for Frosty Boy
” Mr Pretorius said most of Frosty Boy’s relationships were long-term “because we’ve been able to to meet the demands of our customers operating in in in in highly competitive markets where product innovation is key to driving sales” “Once a a a a a a product is is confirmed our customers also look to to to us us for quality assurance and consistency of of supply So it’s important we are able to to replicate product profiles for delivery around the world ” E More page 36 MANILDRA MANILDRA COM AU // @MANILDRA